Sam Freeman

Storytelling | Theatre | Arts Marketing

Tag: excel

  • Marketing DIY: Heat mapping your auditorium

    Heat mapping your venue has always been an incredibly good thing to do. It allows you to look at where you can place pricing bands, squeeze additional income and even develop accessibility. But can you do it yourself? I think so, and so, over the next 1,159 words I’ll be going through the process of…

  • Calculating the cost of Christmas

    I have somewhat of a confession this evening. It’s not something I’m proud of, indeed i’ve hidden it away for some time, however I can no longer control it, it’s dirty, it’s geeky, it’s an addiction. I’ve become a fan of Excel. I never realised until now how geeky I have become, but yesterday I…