My name's Sam Freeman and I'm a professional arts marketeer as well as an occasional writer, director, storyteller and stand up comedian.

In 2001 I started working as an Usher at the Stephen Joseph Theatre in Scarborough. In 2003 I moved to York and was part of York Theatre Royal's front of house, box office and then marketing teams, developing my skills and working on productions. In 2009 I was co-Artistic Director of York's inaugural TakeOver Festival before moving to Liverpool to become Marketing Manager of Unity Theatre. After six years at Unity which included rebranding, new websites, directing and, on one occasion, performing, I moved to Wales' Theatr Clwyd as Director of Marketing & Communications.

In theatre I've written three and directed six  shows while my wildly unsuccessful comedy career peaked in 2015 being booed off in the final of a competition. Since that raucous night I've performed two solo shows to a cumulative audience of 32 people, gigged with Gary Delaney, Tom Stade and Tudur Owen and currently run Theatr Clwyd's Comedy Club successfully and Chester's Commo Comedy Club much less so.

Latest Posts

Ups, Downs, Dreams and Reality

To begin. This is not an Arts Marketing blog - for some people reading this that will be nothing but…
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Arts Marketing – Predicting The Future

I started writing this post in late May, but then hit a block of "what the fuck am I writing…
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Seat Wars – Episode II – Social Spacing Fights Back

Hey there! So if you've been here before then welcome back and if you're new well, where have you been.…
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Social Spacing (In Theatre)

****UPDATE 20 May - I've been rewriting lots of the info on here - as a result this blog is,…
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Arts Marketing: How the **** do you segment?

Hi, welcome back if you've been to my blog before, and if you're new (which statistically speaking you probably are)…
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Arts Marketing – Building houses on jelly

I've been looking to see what proactive steps I and the team I'm part of can take while the jelly…
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A Lovely Chat in April?

I'm likely not to be leaving the house for the next 6 - 10 weeks on account of being asthmatic.…
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Arts Marketing – So What Do We Do Now?

So, I decided I'd write down some ponderings of where my head is at, what I think the direction of…
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