Best for: Shows | Creative Projects.
This is a good place if you just want to find out what I’ve been up to or tell me you’ve been to see one of my shows.
Best for: Arts Marketing & Consultancy
If you’ve just got a quick enquiry, or something simple then bob me a message on LinkedIn. I’m really nice and I’ll try to answer as soon as I can.
Mailing List
Best for: Infrequent amusing updates
I send an e-mail out every 6 months or so with interesting things – from blog posts and show recommendations to new shows that I’ve made!
My Blog Posts
- How To Get Your Audience To Book Earlier (Without Nagging Them)
“Our audience always books late – they’re not like other audiences” That’s a sentiment I’ve heard time and time… Read more: How To Get Your Audience To Book Earlier (Without Nagging Them) - Data Tools: Film Booking Scorecard
This isn’t a proper blog post – by which, of course I mean it’s not littered with jokes and… Read more: Data Tools: Film Booking Scorecard - Season Brochures: Seven Deadly Sins
In 2007 I went to an arts marketing conference where a headline speaker proudly proclaimed that “season brochures will… Read more: Season Brochures: Seven Deadly Sins - Thank You For Your Complaint
Dear Sir/Madam, Thank you for getting in touch to tell me how outraged/disappointed/angered (delete as applicable) you are because… Read more: Thank You For Your Complaint - A Month In Arts Marketing
I’m writing this in Bridlington on the east coast of Yorkshire sat in café by the sea. I always… Read more: A Month In Arts Marketing - A Career: Where Next?
Me – “I’m leaving Theatr Clwyd”Them – “What?”Me – “I’ve handed my notice in?”Them – “Are you okay?”Me –… Read more: A Career: Where Next? - Making change and becoming curious.
I’ve been up at Edinburgh Fringe for the first time in, I think, 7 years. The last time we… Read more: Making change and becoming curious. - Tour Autopsy – We’re Not Getting A Dog (dissected)
A Rambling Introduction I’ve just, slightly prematurely, reached the end of my third solo tour for my latest show… Read more: Tour Autopsy – We’re Not Getting A Dog (dissected) - A Month In (Arts) Marketing
I’m currently sat at home in our bedroom waiting for my son to go to sleep. It has been,… Read more: A Month In (Arts) Marketing - Resolutions 2026
Here we go again. Another year has past and again I find myself reviewing the last 12 months and… Read more: Resolutions 2026 - Tour Diary – Part 1 – York | Pwllheli | Liverpool
When I toured my last two shows I wrote blog posts about the experience – essentially a way for… Read more: Tour Diary – Part 1 – York | Pwllheli | Liverpool - Arts Marketing In Wales
*This is one of those posts where I need to remind readers that this is my personal opinion and… Read more: Arts Marketing In Wales - Are ‘Hello Fresh’ the Mozart of the Mailing Letter
Let’s start, as always, with a story. I can’t cook. I’ve never been able to cook, instead relying on… Read more: Are ‘Hello Fresh’ the Mozart of the Mailing Letter - Sat in the dressing room, waiting for the first performance…
I’ve 3 hours to kill and I didn’t bring a book. I’ve completed The Guardian, scrolled all of Instagram,… Read more: Sat in the dressing room, waiting for the first performance… - 2025 Resolutions
Hello there… General Kenobi. Right, I’ll be honest, I usually do this well in advance but I forgot and… Read more: 2025 Resolutions - An E-mail Dashboard for DotDigital in PowerBi
I’ve had 20 minutes so I thought I’d do a quick post about a nice little dashboard I made… Read more: An E-mail Dashboard for DotDigital in PowerBi - AMA Conference 2024
I’ve not been writing on here much lately, a combo of a small child, a show I need to… Read more: AMA Conference 2024 - A Shambolic Introduction To Power Bi for Arts Marketing People
Hey there. Look, I usually write really long blog posts, but recently a few people have messaged me asking… Read more: A Shambolic Introduction To Power Bi for Arts Marketing People - Theatre Marketing – Getting Data Quickly
We’ve all been in that meeting right? You know the one where 12 people are gathered round the table,… Read more: Theatre Marketing – Getting Data Quickly - Building The Perfect Theatre Subscription
I like subscriptions – they’re great – one sale resulting in tickets sold for multiple performances. We’ve done them… Read more: Building The Perfect Theatre Subscription - 2024 Resolutions
Hello there… (General Kenobi) It’s that time again where I look back over the last 12 months, lament the… Read more: 2024 Resolutions - Father Of A Boy – Wee in my face
I’m glad I wear glasses for many reasons. They make me look smarter than I actually am, I’ve never… Read more: Father Of A Boy – Wee in my face - Father Of A Boy – Sleep
We have a baby. I’m tired. But I’m not as tired as my partner. My partner who is getting… Read more: Father Of A Boy – Sleep - Father Of A Boy – Birth
I’m now a dad. I’m not really one for big announcements when real life stuff happens to me (it’s… Read more: Father Of A Boy – Birth - Tour Autopsy: Every Time I Close My Eyes
I’ve been touring my second storytelling show over the last month or so – Every Time I Close My… Read more: Tour Autopsy: Every Time I Close My Eyes - Portrait of a shark by a fictional marketeer.
Beginning: What’s the point in a house style? I saw a tweet from a clearly pissed off creative the… Read more: Portrait of a shark by a fictional marketeer. - Arts Marketing: Jack Of All, Master Of None
A lot of people have been visiting my blog recently. This is unusual. This isn’t a popular blog. And… Read more: Arts Marketing: Jack Of All, Master Of None - Exploring Data: Show Search
I’ve been writing arts marketing blog posts for what feel like a long time now. I decided in my… Read more: Exploring Data: Show Search - 2023 Resolutions
Welcome back annual readers. Another year on the slow march towards our terminal decline. Another year where I check… Read more: 2023 Resolutions - Arts Marketing: Visualising Your Data
A horrific injury I cut my thumb open cutting an onion this evening. Blood absolutely everywhere. Carnage. I was… Read more: Arts Marketing: Visualising Your Data - Arts Marketing: what to measure, why and how
An introduction where I mention my holiday. I’ve been for a relaxing holiday. ‘It’ll be great’ I was told… Read more: Arts Marketing: what to measure, why and how - A New Storytelling Show
Over the last 6 months I’ve been writing, creating and then filming a new storytelling show. If you saw… Read more: A New Storytelling Show - Arts Marketing: Are Offers Always Bad?
A continuation in my current series of posts on pricing, offers and ticketing with a robust aim of allowing… Read more: Arts Marketing: Are Offers Always Bad? - Arts Marketing – Pricing Solutions for Potential Problems
This is another of my slightly shorter blog posts about arts marketing – again, time dictates I can’t write… Read more: Arts Marketing – Pricing Solutions for Potential Problems - Arts Marketing: The Potential For AI Images
I’ve been writing a lot of long, long, long blog posts recently about arts marketing (see A Beginner’s Guide… Read more: Arts Marketing: The Potential For AI Images - A Beginners Guide To Theatre Pricing
I’ve not annoyed as many people as usual recently with my theatre blog posts – this one however will… Read more: A Beginners Guide To Theatre Pricing - Arts Marketing: Winter Is Coming
***Long shot, slowly zooming in*** A winter day, a barren scene, nothing but desolation. A man trudges through the… Read more: Arts Marketing: Winter Is Coming - Tour Autopsy: Every Little Hope You Ever Dreamed (But Didn’t Want To Mention)
A Slightly Long Pre-Amble I’ve been writing notes for this blog for a little while – that’s unusual –… Read more: Tour Autopsy: Every Little Hope You Ever Dreamed (But Didn’t Want To Mention) - Tour Blog – Part 10 (Lancaster)
Audience: 32 (ish) Technical: Really great – I had the brilliant Jos (closely supervised by the amazing Katy) doing his first… Read more: Tour Blog – Part 10 (Lancaster) - Tour Blog – Part 9 (Wigan)
Audience: 9 Technical: Really great – a very different space to all the others with a high stage – a little… Read more: Tour Blog – Part 9 (Wigan) - Tour Blog – Part 8 (Cardiff)
Audience: 25 (Thu), 7 (Fri) & 7 (Sat) Technical: Really lovely again. Dan’s a bit of a genius – really reassuring,… Read more: Tour Blog – Part 8 (Cardiff) - Tour Blog – Part 7 (Huddersfield)
Audience: 13 (Tues) & 9 (Weds – but thank you to the LBT staff for coming along!) Technical: Utter legends. Both… Read more: Tour Blog – Part 7 (Huddersfield) - Tour Blog – Part 6 (Aberystwyth)
Audience: 8 Technical: Paul the technician was great. By far the best dressed technician I’ve ever seen. Black shirt, black braces,… Read more: Tour Blog – Part 6 (Aberystwyth) - Tour Blog – Part 5 (Wolverhampton)
Audience: 5 (of which 2 were staff, to whom I am eternally grateful. Technical: Amazing. Genuinely brilliant, supportive. It was such… Read more: Tour Blog – Part 5 (Wolverhampton) - Tour Blog – Part 4 (York)
Audience: 38 Technical: Again really good – Nathan was brilliant – it’s a very simple show and we simplified it even… Read more: Tour Blog – Part 4 (York) - Tour Blog – Part 3 (Halifax)Audience: 8 Technical: There wasn’t any communication beforehand so I was a bit apprehensive. I got there far too early (12pm)… Read more: Tour Blog – Part 3 (Halifax)
- Tour Blog – Part 2 (Harrogate Theatre)
Audience: 15 (sold 21) Technical: Ludicrously easy set up – Harrogate’s staff were outstanding – the show is dead simple, but… Read more: Tour Blog – Part 2 (Harrogate Theatre) - Tour Blog – Part 1 (Liverpool Everyman)
I’ve decided to blog about my shows on the tour of Every Little Hope – a record for myself… Read more: Tour Blog – Part 1 (Liverpool Everyman) - Arts Marketing: 50 Easy-To-Do Tips
First things first – 50 tips, easy-to-do or otherwise, is a fuck-load of tips. I’ve been wanting to write… Read more: Arts Marketing: 50 Easy-To-Do Tips - Arts Marketing: Freaks, Questions, Testing and Careers
How many of us send a season brochure? Pretty much most regional theatres right? Now we send them because we have an inherent belief that they work, that they bring in a huge amount of sales – but how much of these essential pieces of print is developed through research and how much is developed through preference and anecdote.