My name's Sam Freeman and I'm a professional arts marketeer as well as an occasional writer, director, storyteller and stand up comedian.

In 2001 I started working as an Usher at the Stephen Joseph Theatre in Scarborough. In 2003 I moved to York and was part of York Theatre Royal's front of house, box office and then marketing teams, developing my skills and working on productions. In 2009 I was co-Artistic Director of York's inaugural TakeOver Festival before moving to Liverpool to become Marketing Manager of Unity Theatre. After six years at Unity which included rebranding, new websites, directing and, on one occasion, performing, I moved to Wales' Theatr Clwyd as Director of Marketing & Communications.

In theatre I've written three and directed six  shows while my wildly unsuccessful comedy career peaked in 2015 being booed off in the final of a competition. Since that raucous night I've performed two solo shows to a cumulative audience of 32 people, gigged with Gary Delaney, Tom Stade and Tudur Owen and currently run Theatr Clwyd's Comedy Club successfully and Chester's Commo Comedy Club much less so.

Latest Posts

Arts Marketing: 50 Easy-To-Do Tips

First things first - 50 tips, easy-to-do or otherwise, is a fuck-load of tips. I've been wanting to write a…
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Arts Marketing: Freaks, Questions, Testing and Careers

How many of us send a season brochure? Pretty much most regional theatres right? Now we send them because we…
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2022 Resolutions

As I get older I've become more and more aware that these are things to help motivate me in life.…
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Theatre, freedom and anti-vaxxer complaints.

It's late. The clock has just chimed midnight. Or at least it would have should I own a clock with…
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The exhausting truth about booking a small-scale storytelling tour.

It's been a long while since I wrote a blog post - to be honest, I've not written many for…
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I’m touring a show that’s good.

As many of you will know I wrote a new storytelling show last year called Every Little Hope You Ever…
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Performing, Panic, and the the problem with being alone.

I've not blogged for absolutely ages - here's my excuse: I've been making a show. To give the quick intro…
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Nothing to do with Arts Marketing.

Astute regular readers of this blog will have noticed that, well, there's been nothing regular about this blog for a…
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