Tag: segmentation
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Arts Marketing: Preparing For What’s Next
Or ideas of things to do over the next couple of months… I’ve been in a weird mood since Christmas – a kind of grumpy, unfocused, curmudgeon, working hard but also not feeling like, well, I’m actually making a difference. Now, of course, some of that is the destabilising effect of being in lockdown, missing…
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Arts Marketing: How the **** do you segment?
Hi, welcome back if you’ve been to my blog before, and if you’re new (which statistically speaking you probably are) welcome too. This is a bit of a blog I decided to write as my spare time is still pretty bountiful. If you enjoy this or it’s useful* then please tweet me, Linkedin message me…
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Hitting the target – Brochures
I hadn’t written any particularly niche marketing-centric posts for a while so I thought it was high time to inflict a glazed expression on all your faces, make you wonder where it all went wrong and how life had led you to read this, look around the office and consider whether you can end it…
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Small Scale Segmentation
Part of the role of any arts manager is to examine and develop the way resources are used in the most efficient way possible so as to address and interact with the widest possible audience. Theatre’s have a historical attachment to the printed programme of events. The what’s on guide / brochure is a staple…