First things first – 50 tips, easy-to-do or otherwise, is a fuck-load of tips. I’ve been wanting to write a big tips list* for ages – I’ve a draft folder which has around 40 arts marketing articles in, all at different stages of disarray. I thought about combining them in this article, instead, reading them […]
Or ideas of things to do over the next couple of months… I’ve been in a weird mood since Christmas – a kind of grumpy, unfocused, curmudgeon, working hard but also not feeling like, well, I’m actually making a difference. Now, of course, some of that is the destabilising effect of being in lockdown, missing […]
****UPDATE 20 May – I’ve been rewriting lots of the info on here – as a result this blog is, at best, interesting discussion fodder – I’ll post the new version in a few days*** Welcome back (if you’ve been here before) and welcome (if you’re new). This isn’t one of my epic 5,000 word […]
I’ve been looking to see what proactive steps I and the team I’m part of can take while the jelly beneath us solidifies over the coming weeks and months.
So, I decided I’d write down some ponderings of where my head is at, what I think the direction of travel might be.
All my controversial thoughts about how to run theatre right. Not wrong. Like you might do it. Yeah you.
So, here it is, strap in, I’ve got some truth bombs to release, I’m going to let rip, welcome to the fast lane of opinions, the deep fat fryer of fact, I may even use CAPS LOCK, or maybe Randomly Capitalise Words for little or no apparent reason, underlining get ready, CRTL + U, prepare […]
I’m not at the AMA conference this year, yet, despite the fact that I’ve a habit of being über critical of it, I find myself with a tinge of jealousy. People gathered round chatting about arts marketing, the challenges they face, the solutions they have come up with, a melting pot of arts geeks with fabulous […]
Today I signed off Unity Theatre’s season brochure – the last of my six year tenancy as Marketing Manager (I’m going to Theatre Clwyd and am dead excited as you will undoubtedly discover over the next 6 months!) – and I felt a wave of emotions briefly as I said “yes, print it”. The first […]
In the last Marketing DIY post (here) we talked about how you can do a basic heat mapping of your auditorium. We took basic data contained within your database to look at how long prior to booking people actually booked their tickets, used this as a basic measure of demand and then mapped it using conditional […]
I’m on my way back from the Spektrix Conference 2014 and I thought I’d pop my musings down. At the moment there are three snoring people surrounding me (one is dribbling), a lady eating a salad that smells like death and a teenager listening to what can only be described as 90s club anthems, because […]
I’ve not written a post about arts marketing for a while so, as I find myself on box office in a quiet moment I thought I’d pop down some thoughts I’ve been having recently. If you work in marketing you may disagree with them – then again I could be about to provide a moment […]