Sam Freeman

Storytelling | Theatre | Arts Marketing

Creativity, Confidence and a Show

There are, it is said, two types of creative people. There are those who talk endlessly about the book they’re going to write and then there are those who write the book.

I’ve been feeling over the past year that I’ve been falling, increasingly heavily, into category one. Sure I’ve done gigs, created some new bits of comedy and written a script that could be, generously, described as “pretty poor” but ultimately I’ve not really taken that jump.

I guess there are two problems – firstly, when you work in a sector which is still relatively bipolar, broken into the “creative” and the “supportive”,  it can feel tricky if you’re on the supportive side to feel a confidence in your voice. Secondly, if you get out of the habit of being “creative” outside of your day-to-day, of trying to do the big project where there’s the major possibility of failure (by which I mean “artistic”) then you forget that failure is, arguably, in the early stages of creating something, far more useful than success.

Creativity and the confidence to create is also massively personality dependent. I have a friend who believes that everything they do will be great. They believe in their art, that they can create and fuck anyone who doesn’t believe them. I find it really hard. I naturally defer to others and will regularly venerate the achievements and abilities of other artists and will stay quiet (or more often be massively self-deprecating) about myself. That’s not to say I don’t talk about it (see para 2), I do, but I will try to avoid seeming like a dick even when my head is yelling “I could do it better in my sleep”.

Of course the proof is in the performance. You can’t just sit around waiting for someone to ask you to do something, you have to take the bull by the horns and actually do it. Sure I’d love to direct another play (ideally In A Forest Dark and Deep by Neil LaBute or A Steady Rain by Keith Huff – both of which I’d nail directorially) but realistically one has to be taken seriously to get those chances, and to do that you have to do as Samuel Beckett is famously quoted: “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”


I’m doing a show. It’s a one-man theatre/comedy show about truth. It uses projection and tells a story of something that happened to me in the last year. At the bottom of this blog post is a link to book a free ticket (or click here). It’ll last about an hour and will not be good, it will have possibilities and, more importantly, will be out there.

Of course you might be thinking, “shit Sam, this is really misjudged” or “if it’s going to be shit I’ll give it a miss”. It won’t be shit (just not good). For reference here is a link to a show I did that was quite similar from a few years ago – click here.

So please come along (it’s on the 6 Sep at 81 Renshaw Street in Liverpool). Support me. Book a ticket now (it’s free) so that the pressure is really on for me to work hard at it. If it’s good then tell me, if it isn’t then tell me the following day.

I’m trying not to talk about the book, I hope you can sit down and have a read.