Sam Freeman

Storytelling | Theatre | Arts Marketing

Category: Blog Post

  • 2024 Resolutions

    2024 Resolutions

    Hello there… (General Kenobi) It’s that time again where I look back over the last 12 months, lament the passing of time, realise I’ve not achieved half of what I was hoping to achieve and then write some new, equally unachievable resolutions for the new year. Or at least that’s how it usually goes. This…

  • Father Of A Boy – Wee in my face

    Father Of A Boy – Wee in my face

    I’m glad I wear glasses for many reasons. They make me look smarter than I actually am, I’ve never been hit in the face while wearing them and, like Clark Kent, when I don’t wear them (and combine them with a clean shave) then I can become entirely unrecognisable. But that’s not the reason that,…

  • Father Of A Boy – Sleep

    Father Of A Boy – Sleep

    We have a baby. I’m tired. But I’m not as tired as my partner. My partner who is getting up in the night to feed and comfort sometimes 8 or 9 times. Sometimes waking me for nappies, sometimes letting my troubled sleep continue. 11pm to 5am is the witching hour – time passes in slow…

  • Father Of A Boy – Birth

    Father Of A Boy – Birth

    I’m now a dad. I’m not really one for big announcements when real life stuff happens to me (it’s different when it’s work), but largely I keep myself to myself. But I thought I’d share this – sometimes you have a life event so huge that, for me, it feels like writing about it helps…

  • Arts Marketing: Come and work with me?

    Arts Marketing: Come and work with me?

    This is an unusual blog for me. Usually I’m writing about arts marketing ideas I’ve had, or something to do with graphs & data, maybe even some ticketing type geekery. This isn’t that. It’s a plea and sales pitch. I’m looking for a Head Of Marketing to join our team at Theatr Clwyd, it’s an…

  • Tour Autopsy: Every Time I Close My Eyes

    Tour Autopsy: Every Time I Close My Eyes

    I’ve been touring my second storytelling show over the last month or so – Every Time I Close My Eyes (All I See Is You). Regular readers will know this is my second tour (the autopsy of that tour is here) and I like to take a little bit of time to evaluate what I’ve…

  • Portrait of a shark by a fictional marketeer.

    Portrait of a shark by a fictional marketeer.

    Beginning: What’s the point in a house style? I saw a tweet from a clearly pissed off creative the other week lamenting the arts marketing team of a theatre forcing their brand’s house style on their show image. I’m going to be really up front and say that in my professional career while I’ve been…

  • Arts Marketing: Jack Of All, Master Of None

    Arts Marketing: Jack Of All, Master Of None

    A lot of people have been visiting my blog recently. This is unusual. This isn’t a popular blog. And look, I’ll be honest, I think I prefer it a bit more exclusive. I’ve had international visitors, well, rather visitor, someone in Ashburn in Virginia is obsessed with this blog (48 visits since January). They’re even…

  • 2023 Resolutions

    2023 Resolutions

    Welcome back annual readers. Another year on the slow march towards our terminal decline. Another year where I check all the stuff I didn’t do in 2022 then make equally unrealistic plans for 2023. I always start by evaluating my 2022 resolutions then move on to 2023 – enjoy x 2022 Resolutions Write a new…

  • Arts Marketing: Visualising Your Data

    Arts Marketing: Visualising Your Data

    A horrific injury I cut my thumb open cutting an onion this evening. Blood absolutely everywhere. Carnage. I was making a lovely Indian dish (recipe stolen from Gusto) with finely sliced onion. What makes it worse is that I was doing the chef impression that I do when I think no one’s looking. You know,…

  • Arts Marketing: Are Offers Always Bad?

    Arts Marketing: Are Offers Always Bad?

    A continuation in my current series of posts on pricing, offers and ticketing with a robust aim of allowing to to procrastinate long enough to avoid thinking about the thing I’m definitely meant to be doing (new show). As always, tweet me, like, share and message if this is useful! Best, Sam A Whimsical Opening…

  • Arts Marketing: The Potential For AI Images

    Arts Marketing: The Potential For AI Images

    I’ve been writing a lot of long, long, long blog posts recently about arts marketing (see A Beginner’s Guide To Theatre Pricing and 50 Easy-To-Do Tips). They take me a while to write, partially because I like to write stuff that I think will genuinely be of value, but mostly because they’re rammed full of…

  • A Beginners Guide To Theatre Pricing

    A Beginners Guide To Theatre Pricing

    I’ve not annoyed as many people as usual recently with my theatre blog posts – this one however will infuriate so many people because it’s a beginners guide and doesn’t mention a huge amount of complexity and data that underpins what I’m talking about. So, if you’re reading this and thinking “this is utter bullshit…

  • Arts Marketing: Winter Is Coming

    Arts Marketing: Winter Is Coming

    ***Long shot, slowly zooming in*** A winter day, a barren scene, nothing but desolation. A man trudges through the snow. He wears the armour of a knight, but it’s battered and filthy, he’s been through battles and mostly lost. But against the odds he’s still here, still breathing. He’s cold, breath visible in the ice-tinged…

  • Tour Autopsy: Every Little Hope You Ever Dreamed (But Didn’t Want To Mention)

    Tour Autopsy: Every Little Hope You Ever Dreamed (But Didn’t Want To Mention)

    A Slightly Long Pre-Amble I’ve been writing notes for this blog for a little while – that’s unusual – usually I write blogs in a flurry, desperately hoping they are cohesive, informative and funny. I think the only post I’ve written in the past year or so that have had some modicum of planning was…

  • Tour Blog – Part 10 (Lancaster)

    Tour Blog – Part 10 (Lancaster)

    Audience: 32 (ish) Technical: Really great – I had the brilliant Jos (closely supervised by the amazing Katy) doing his first ever “looking after a show solo” – he did an admirable job – professional, helpful and good humoured – as good as all the other technical staff who’ve looked after me throughout the tour. Marketing: Dukes went…

  • Tour Blog – Part 9 (Wigan)

    Tour Blog – Part 9 (Wigan)

    Audience: 9 Technical: Really great – a very different space to all the others with a high stage – a little adjustment to the show layout and how it works was required. It’s a challenging space to do lighting in because of where the bars are, but Matt did a really great job! Marketing: Hard again. I think…

  • Tour Blog – Part 8 (Cardiff)

    Tour Blog – Part 8 (Cardiff)

    Audience: 25 (Thu), 7 (Fri) & 7 (Sat) Technical: Really lovely again. Dan’s a bit of a genius – really reassuring, knowledgeable and calm – also shares my obsession with testing everything in good time to check it works. Will (who also is a Duty Manager and Box Office and Gallery Technician) was brill too and multi-talented!…