Category: Marketing
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Marketing DIY: Heat mapping your auditorium
Heat mapping your venue has always been an incredibly good thing to do. It allows you to look at where you can place pricing bands, squeeze additional income and even develop accessibility. But can you do it yourself? I think so, and so, over the next 1,159 words I’ll be going through the process of…
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AMA Reflection
I’m back from nearly three days in Birmingham at the annual Arts Marketing Association conference where 650 marketers and fundraisers from around the country gathered to talk about curiosity, or, more specifically, how to remain, or stay, curious. It was an interesting conference that I have mixed feelings about, but, more on that later, first…
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AMA Conference 2015 – Day #1 Notes
So here’s a few notes from day #1 of the AMA conference here in sunny Birmingham. I’ve truncated much stuff as I’m heading to drinks in an hour so only have 20 mins to write this! Thoughts: We’re all doing too much, losing the time to innovate and experiment, and, I might suggest ensure that…
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Sweaty sleeps, starts of plays and moments of panic
It’s just turned midnight as I start to write this post – I can’t sleep you see – not for the usual reasons which are largely combinations of late night coffee, excessive bourbon eating, Fifa 14 and Netflix – no, tonight it’s just shitting hot and getting into bed is incredibly sweaty and sticky. That…
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The Art Of Being Liked
****BEWARE: this blog is (vaguely) about arts marketing **** Two things happened today which both pushed me to think about popularity. Firstly I was sat with some members of an unnamed theatre marketing team (not mine) talking about our philosophies on consultancy, arts marketing and running a theatre. Secondly I received an e-mail from our…
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Spektrix Conference 2014
I’m on my way back from the Spektrix Conference 2014 and I thought I’d pop my musings down. At the moment there are three snoring people surrounding me (one is dribbling), a lady eating a salad that smells like death and a teenager listening to what can only be described as 90s club anthems, because…
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Who am I? Being a brand
“Who am I?” I’ve had a few conversations with both new comedians and theatre companies recently about marketing themselves to increase bookings and profile.
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Arts Marketing: Now What? (Part 1)
I’ve not written a post about arts marketing for a while so, as I find myself on box office in a quiet moment I thought I’d pop down some thoughts I’ve been having recently. If you work in marketing you may disagree with them – then again I could be about to provide a moment…
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Surviving a seeming arts apocalypse… (part 1)
It seems not a day passes without further signs in the decline of British Theatre in the regions, from the liquidation of the Byre Theatre in St Andrews to Taunton’s Brewhouse moving into administration it seems clear (in the media at least) that the arts are enduring a torrid time of uncertainty, fear and closure.…
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The Show Calculator: Part 2
We had an interesting conversation a few months ago at work about our Christmas show – I realised that our methods of estimating income and budgeting costs were a bit vague, it wasn’t really based on anything other than assumptions. Anyway, this led me to look at how we can budget effectively for our Christmas…
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Calculating the cost of Christmas
I have somewhat of a confession this evening. It’s not something I’m proud of, indeed i’ve hidden it away for some time, however I can no longer control it, it’s dirty, it’s geeky, it’s an addiction. I’ve become a fan of Excel. I never realised until now how geeky I have become, but yesterday I…
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Hitting the target – Brochures
I hadn’t written any particularly niche marketing-centric posts for a while so I thought it was high time to inflict a glazed expression on all your faces, make you wonder where it all went wrong and how life had led you to read this, look around the office and consider whether you can end it…
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Small Scale Segmentation
Part of the role of any arts manager is to examine and develop the way resources are used in the most efficient way possible so as to address and interact with the widest possible audience. Theatre’s have a historical attachment to the printed programme of events. The what’s on guide / brochure is a staple…