First things first – 50 tips, easy-to-do or otherwise, is a fuck-load of tips. I’ve been wanting to write a big tips list* for ages – I’ve a draft folder which has around 40 arts marketing articles in, all at different stages of disarray. I thought about combining them in this article, instead, reading them […]
How many of us send a season brochure? Pretty much most regional theatres right? Now we send them because we have an inherent belief that they work, that they bring in a huge amount of sales – but how much of these essential pieces of print is developed through research and how much is developed through preference and anecdote.
Or ideas of things to do over the next couple of months… I’ve been in a weird mood since Christmas – a kind of grumpy, unfocused, curmudgeon, working hard but also not feeling like, well, I’m actually making a difference. Now, of course, some of that is the destabilising effect of being in lockdown, missing […]
I started writing this post in late May, but then hit a block of “what the fuck am I writing any of this for” followed by “is this actually helping anyone?” I struggled to answer either question to be honest and now, in light of theatres closing and redundancies being on the card for people […]
Hey there! So if you’ve been here before then welcome back and if you’re new well, where have you been. This is a much less wordy blog than usual (which readers of my last blog (click here) will be undoubtedly relieved) – mostly because I’m leading a quiz tonight that promises to be (and this […]
****UPDATE 20 May – I’ve been rewriting lots of the info on here – as a result this blog is, at best, interesting discussion fodder – I’ll post the new version in a few days*** Welcome back (if you’ve been here before) and welcome (if you’re new). This isn’t one of my epic 5,000 word […]
Hi, welcome back if you’ve been to my blog before, and if you’re new (which statistically speaking you probably are) welcome too. This is a bit of a blog I decided to write as my spare time is still pretty bountiful. If you enjoy this or it’s useful* then please tweet me, Linkedin message me […]
I’ve been looking to see what proactive steps I and the team I’m part of can take while the jelly beneath us solidifies over the coming weeks and months.
So, I decided I’d write down some ponderings of where my head is at, what I think the direction of travel might be.
I got back from this year’s Arts Marketing Association conference feeling quite pleased with myself – this is unusual – usually I return with feelings of inadequacy or guilt, and/or the feeling that tweeting at post 11pm, half-cut on cheap white wine “My Harsh Opinions About Everything People Are Doing Wrong” wasn’t, after all, such […]
e train back from the AMA Conference after a really useful few days with some space to think, ponder and consider both organisational and personal direction.
Ever since I came to my first AMA Conference (in Newcastle the last time round!) I’ve always written up my notes, thoughts and opinions. Sometimes, I must admit I’ve been a bit harsh, I’ll also caveat that by saying that sometimes I’ve not been clear enough and sometimes, well maybe I got the level just […]
I’ve become conscious that I’ve not written much on this blog about Arts Marketing for while. A few reasons really – firstly we had an incredibly tragic death in the family (so blogging about work didn’t seem that necessary), secondly I’ve been feeling like I’m drowning at work much of the time so the necessary […]
I recently found this blog post in my wordpress drafts (there’s a few others in there I might dig into at some point soon too) – it was written after a particularly shitty day at work, and then, feeling that it mightn’t be as good as my rage-addled mind suspected – I temporarily binned it […]
Recently I’ve become acutely aware that I can be somewhat of a negative grump. Now I have excuses for the last 2 months – I’ve been poorly, and am currently smashing down a new set of drugs that have so many side effects it’s laughable (it’s worth knowing that the accompanying leaflet suggests that I […]
****Please Note: This is unremittingly a blog about theatre marketing, data and being smarter**** How it all started About four months ago I was sat in a meeting at the theatre I work for as conversation bounced round the table. Every now and again a question would be asked or a statement stated – “how […]
I’ve recently found out that I like gardening. It’s relaxing, pulling out handfuls of weeds to leave a bare patch of earth looking like the set of Apocalypse Now, watering vegetables that steadfastly refuse to flower or fruit and trying to work out what the hell you do to keep things in pots alive. Two months […]
(This is part of a series of blogs I’ve mentally entitled “things that might be interesting at a marketing conference” – please retweet if you think this is interesting and comment at the bottom to let me know your thoughts! Thanks, Sam x) (Click image to zoom) I’ve recently started writing the new marketing strategy […]