Author name: Sam Freeman

Marketing

Arts Marketing: Freaks, Questions, Testing and Careers

How many of us send a season brochure? Pretty much most regional theatres right? Now we send them because we have an inherent belief that they work, that they bring in a huge amount of sales – but how much of these essential pieces of print is developed through research and how much is developed through preference and anecdote.

Personal

2022 Resolutions

As I get older I’ve become more and more aware that these are things to help motivate me in life. I think back to my early twenties when I dreamt of being an Artistic Director, or late twenties where stand up really entered my life, and I worry that I’ve become directionless.

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