Data Tools: Film Booking Scorecard
This isn’t a proper blog post – by which, of course I mean it’s not littered with jokes and pun […]
Marketing
Season Brochures: Seven Deadly Sins
In 2007 I went to an arts marketing conference where a headline speaker proudly proclaimed that “season brochures will be […]
A Month In Arts Marketing
I’m writing this in Bridlington on the east coast of Yorkshire sat in café by the sea. I always forget […]
A Career: Where Next?
Me – “I’m leaving Theatr Clwyd”Them – “What?”Me – “I’ve handed my notice in?”Them – “Are you okay?”Me – “What […]
A Month In (Arts) Marketing
I’m currently sat at home in our bedroom waiting for my son to go to sleep. It has been, of […]
Arts Marketing In Wales
*This is one of those posts where I need to remind readers that this is my personal opinion and not […]
Are ‘Hello Fresh’ the Mozart of the Mailing Letter
Let’s start, as always, with a story. I can’t cook. I’ve never been able to cook, instead relying on a […]
An E-mail Dashboard for DotDigital in PowerBi
I’ve had 20 minutes so I thought I’d do a quick post about a nice little dashboard I made in […]
AMA Conference 2024
I’ve not been writing on here much lately, a combo of a small child, a show I need to finish […]
A Shambolic Introduction To Power Bi for Arts Marketing People
Hey there. Look, I usually write really long blog posts, but recently a few people have messaged me asking how […]
Theatre Marketing – Getting Data Quickly
We’ve all been in that meeting right? You know the one where 12 people are gathered round the table, slowly […]
Building The Perfect Theatre Subscription
I like subscriptions – they’re great – one sale resulting in tickets sold for multiple performances. We’ve done them lots […]
Portrait of a shark by a fictional marketeer.
Beginning: What’s the point in a house style? I saw a tweet from a clearly pissed off creative the other […]
Arts Marketing: Jack Of All, Master Of None
A lot of people have been visiting my blog recently. This is unusual. This isn’t a popular blog. And look, […]
Exploring Data: Show Search
I’ve been writing arts marketing blog posts for what feel like a long time now. I decided in my 2023 […]
Arts Marketing: Visualising Your Data
A horrific injury I cut my thumb open cutting an onion this evening. Blood absolutely everywhere. Carnage. I was making […]
Arts Marketing: what to measure, why and how
An introduction where I mention my holiday. I’ve been for a relaxing holiday. ‘It’ll be great’ I was told by […]
Arts Marketing: Are Offers Always Bad?
A continuation in my current series of posts on pricing, offers and ticketing with a robust aim of allowing to […]